close x
November 27 - 28, 2018 | Philadelphia, PA


Content Repurposing: How SAP Turned 1 Whitepaper Into 650 Assets

In this video, Target Marketing’s Thorin McGee speaks with Ginger Shimp, senior marketing director at SAP North America, about her company’s recent campaign that yielded more than 650 pieces of content along 19 industry verticals — all from one whitepaper. Ginger will be present on SAP North America’s content marketing strategy at FUSE Enterprise.