Watch the highlight reel from the 2017 FUSE Summit and find the agenda for 2018 below.
In this eye-opening session, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn will explore how artificial intelligence and machine learning are changing marketing. Penn will cover what AI is – and isn’t – and what problems it’s good at solving versus the problems AI solves poorly. This session will use real-life marketing applications to illustrate how AI can elevate content marketing, lead targeting, conversion analysis, and business intelligence. And Penn will share his insight on what marketers need to do to prepare for an AI future.
In every industry, marketing technology stacks are growing in size and complexity as more products are deployed and integrated, and multiple teams throughout the organization embrace marketing technology in support of digital transformation initiatives. It’s not unusual to see companies using more than 100 different marketing tools at any one time. With a need to integrate many of those tools, building and managing the marketing technology stack has become a tremendous challenge for many organizations.
Leveraging the insights gleaned from hundreds of marketing technology stacks, this session will cover the technologies that companies are currently buying, and the hot technologies that they are looking to integrate into their stack. The session will also deliver practical advice to help marketing teams:
In a small group environment alongside industry peers, attendees will review case studies that focus on practical, real-life examples of how other brand marketers are leveraging branded content technologies. The Boardroom Case Studies at FUSE foster no-holds-barred discussions designed to let you “pull back the curtain” and see how specific technologies can augment your own branded content efforts.
A series of 20-minute meetings between marketers and technology providers, these one-on-ones allow a closer look at how leading-edge solutions may fit at your own organization. Held in a relaxed social setting, these pre-scheduled meetings enable attendees to accomplish months of intel gathering in just 2 days.
During this session marketers from leading brands will share specific case studies on how they’ve used technology to drive marketing and business objectives. Speakers will share practical insights on how they integrated new technology and transformed business strategy in order to increase engagement and revenue.
New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Enterprise Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.