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November 27 - 28, 2018 | Philadelphia, PA


Why Augmented Reality Is the Next Frontier for Branded Content

Although virtual reality (VR) is catching a lot of buzz, brands may find that augmented reality (AR) has far more applications for their content. Why? Because unlike VR, which provides an entertaining experience that removes consumers from reality, AR brings utility and context to the real world. AR technology acts as a useful layer of […]

3 Ways Marketers Are Diving Into Virtual Reality & 360 Video Technology

At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets. Samsung began selling Gear VR in November of 2015, Facebook released its Oculus Rift in March 2016, and HTC’s Vive came out the following April. Since this wave of VR devices hit the market, pundits have […]

How Personalization & Artificial Intelligence Are Taking Branded Content to the Next Level

In case you haven’t heard, the future of marketing will be a race for greater and greater personalization. In a noisy world where consumers are constantly bombarded with content online, it’s more important than ever for brands to deliver content that is highly-relevant to individuals. In other words, relevancy is much more powerful than reach. […]

Marketers Need to Adopt a Galilean View of the Online Universe

Many marketers operate under the assumption that their company’s website is at the center of the online universe. All they need is more site visitors filling out their lead forms or discovering their products and they’ll be successful online. But they’re wrong. Like the Ptolemaic model of the universe that incorrectly assumed that the Earth […]

Robert Rose to Lead Keynote at FUSE Enterprise Summit on Branded Content Technology

Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for Fortune 1000 companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up corporate food chain, branded content faces […]