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November 27 - 28, 2018 | Philadelphia, PA

Speakers and Advisors

Advisors

Ginger Shimp

Marketing Director | SAP

During “work” hours, Ginger helps the world’s 22nd largest brand run better. Since 2004, Ginger has helped companies in myriad industries by telling not only the SAP story, but the stories of their customers and their customers’ customers by developing content, engaging channels, and deploying tactics in order to educate, stimulate interest, and drive demand. Ginger also blogs about marketing and business innovation. (http://www.digitalistmag.com/author/gingershimp). During off hours Ginger puts her Kellogg MBA to work as a proud board member of the Silent Warrior Foundation. She lives with her husband and son in Happy Valley.  

Kim Simmons

Corporate Digital Marketing Manager, Global Email Strategy | Accenture

As Corporate Digital Marketing Manager, Global Email Strategy for Accenture, Kim has more than 15 years of integrated marketing experience. Expertise in both the digital and offline channels in multiple industries with a strong focus on web,  email, content, and business growth based on analytic insights. Previous to Accenture, Kim worked in enterprise orgs such as Verizon and the direct response giant Columbia House, where she perfected her knowledge of marketing communications,  lead generation, DRTV, direct mail, radio and OOH all with an eye on the trends impacting the business, and staying ahead of them.

Larry Kaiser

VP of Marketing | Optimum Healthcare IT

With over thirteen years of healthcare information technology marketing experience, Larry Kaiser is responsible for Optimum Healthcare IT's overall marketing and go-to-market strategy, as well as day-to-day marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a healthcare IT software vendor.

Robert Rose

Chief Strategy Advisor | Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Todd Unger

Chief Experience Officer/SVP Physician Engagement | American Medical Association

Todd Unger is currently Chief Experience Officer, SVP Physician Engagement at the American Medical Association. Previously, Unger was CDO and CMO of Daily Racing Form, where he led the expansion of a digital business that included DRF.com, horse racing’s premier digital media property, a robust e-commerce business, and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue grew dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs.

Speakers

Anita Brearton

Founder & CEO | CabinetM

Anita is founder and CEO of CabinetM, a marketing technology management platform that helps marketers manage their technology strategy, implementation and performance. In addition to CabinetM, Anita is a CMS Wire monthly columnist, serves on the board of MassVentures as vice chairman, and is a member of the Golden Seeds angel group. Anita speaks frequently on marketing practices and stack building.

Denis Wilson

Content Director | FUSE Digital Marketing

Denis Wilson is the Content Director for FUSE Digital Marketing, as well as Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the marketing and media industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Larry Kaiser

VP of Marketing | Optimum Healthcare IT

With over thirteen years of healthcare information technology marketing experience, Larry Kaiser is responsible for Optimum Healthcare IT's overall marketing and go-to-market strategy, as well as day-to-day marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a healthcare IT software vendor.