During “work” hours, Ginger helps the world’s 22nd largest brand run better. Since 2004, Ginger has helped companies in myriad industries by telling not only the SAP story, but the stories of their customers and their customers’ customers by developing content, engaging channels, and deploying tactics in order to educate, stimulate interest, and drive demand. Ginger also blogs about marketing and business innovation. (http://www.digitalistmag.com/author/gingershimp). During off hours Ginger puts her Kellogg MBA to work as a proud board member of the Silent Warrior Foundation. She lives with her husband and son in Happy Valley.