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November 27 - 28, 2018 | Philadelphia, PA

Speakers and Advisors

Advisors

Ginger Shimp

Marketing Director | SAP

During “work” hours, Ginger helps the world’s 22nd largest brand run better. Since 2004, Ginger has helped companies in myriad industries by telling not only the SAP story, but the stories of their customers and their customers’ customers by developing content, engaging channels, and deploying tactics in order to educate, stimulate interest, and drive demand. Ginger also blogs about marketing and business innovation. (http://www.digitalistmag.com/author/gingershimp). During off hours Ginger puts her Kellogg MBA to work as a proud board member of the Silent Warrior Foundation. She lives with her husband and son in Happy Valley.  

Joshua Rosen

Digital Strategy Manager | Church & Dwight

Joshua Rosen is a business-minded digital leader whose strong analytical skills and never-ending curiosity help inject new life into brands. Having started on a classical brand management career path at Campbell Soup, he opted to transition into the world of digital marketing, leading all things digital for the Budweiser brand, followed by marketing for Amazon’s toy department. He now resides back in CPG at Church & Dwight, where he focuses on technology and content marketing with a keen eye toward ecommerce.

Kim Simmons

Corporate Digital Marketing Manager, Global Email Strategy | Accenture

As Corporate Digital Marketing Manager, Global Email Strategy for Accenture, Kim has more than 15 years of integrated marketing experience. Expertise in both the digital and offline channels in multiple industries with a strong focus on web,  email, content, and business growth based on analytic insights. Previous to Accenture, Kim worked in enterprise orgs such as Verizon and the direct response giant Columbia House, where she perfected her knowledge of marketing communications,  lead generation, DRTV, direct mail, radio and OOH all with an eye on the trends impacting the business, and staying ahead of them.

Larry Kaiser

VP of Marketing | Optimum Healthcare IT

With over thirteen years of healthcare information technology marketing experience, Larry Kaiser is responsible for Optimum Healthcare IT's overall marketing and go-to-market strategy, as well as day-to-day marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a healthcare IT software vendor.

Robert Rose

Chief Strategy Advisor | Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Samuel Monnie

Director, Digital Transformation | Campbell Soup Company

Samuel is a digital, brand, innovation and culture mobilizer to change behaviors that transform organizational and individual performance that deliver top and bottom line growth. He leads programs in 4 key areas: 1) to win where digital consumers are shopping, 2) Drive Personalized and more meaningful consumer connections, 3) Innovate for new revenue streams and customers, 4) Build new People and process capabilities. Samuel's leadership successes include market leading B2C and B2B brands incl. Campbell, Kenmore, Braun, Tassimo, Gillette and Duracell, International roles in the UK, Germany, Switzerland, and now resides in the US.

Todd Unger

Chief Experience Officer/SVP Physician Engagement | American Medical Association

Todd Unger is currently Chief Experience Officer, SVP Physician Engagement at the American Medical Association. Previously, Unger was CDO and CMO of Daily Racing Form, where he led the expansion of a digital business that included DRF.com, horse racing’s premier digital media property, a robust e-commerce business, and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue grew dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs.

Speakers

Anita Brearton

Founder & CEO | CabinetM

Anita is founder and CEO of CabinetM, a marketing technology management platform that helps marketers manage their technology strategy, implementation and performance. In addition to CabinetM, Anita is a CMS Wire monthly columnist, serves on the board of MassVentures as vice chairman, and is a member of the Golden Seeds angel group. Anita speaks frequently on marketing practices and stack building.

Anthony Chiulli

250ok | Director of Product Marketing

With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry. As director of product marketing at 250ok, Anthony oversees launching new products and services through participating and influencing go-to-market strategies, supporting collateral and brand evangelism. Anthony is an active speaker in the email industry and serves as the Chair of the Events and Education Subcommittee for the Email Experience Council. Before joining 250ok, Anthony's prior roles included Marketing Practice Lead, Deliverability Services at Salesforce Marketing Cloud, and Senior Account Manager at Return Path.

Christopher Penn

Co-Founder & Chief Innovator | Trust Insights

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.

Cory Munchbach

SVP, Strategy | BlueConic

Cory Munchbach is the senior vice president of strategy at BlueConic, the world's simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory is a Boston College alum and proud Boston native.

David Raab

Founder & CEO | Customer Data Platform Institute

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.

Denis Wilson

Content Director | FUSE Digital Marketing

Denis Wilson is the Content Director for FUSE Digital Marketing, as well as Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the marketing and media industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Larry Kaiser

VP of Marketing | Optimum Healthcare IT

With over thirteen years of healthcare information technology marketing experience, Larry Kaiser is responsible for Optimum Healthcare IT's overall marketing and go-to-market strategy, as well as day-to-day marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a healthcare IT software vendor.

Samuel Monnie

Director, Digital Transformation | Campbell Soup Company

Samuel is a digital, brand, innovation and culture mobilizer to change behaviors that transform organizational and individual performance that deliver top and bottom line growth. He leads programs in 4 key areas: 1) to win where digital consumers are shopping, 2) Drive Personalized and more meaningful consumer connections, 3) Innovate for new revenue streams and customers, 4) Build new People and process capabilities. Samuel's leadership successes include market leading B2C and B2B brands incl. Campbell, Kenmore, Braun, Tassimo, Gillette and Duracell, International roles in the UK, Germany, Switzerland, and now resides in the US.

Shouvik Paul

Chief Revenue Officer | MAZ Systems

Shouvik Paul has spent that last 20 years of his career, starting, growing and selling startups. He sold his first startup, RawData in 1999 in California and has since helped grow other startups in NY including SharedBook and Plum Benefits.  Shouvik is currently the CRO at MAZ, a NYC based media tech company that works with over hundreds of brands including Bloomberg, Hearst and American Media to help distribute their content to everywhere, including mobile, OTT, audio devices and social media platforms.

Todd Unger

Chief Experience Officer/SVP Physician Engagement | American Medical Association

Todd Unger is currently Chief Experience Officer, SVP Physician Engagement at the American Medical Association. Previously, Unger was CDO and CMO of Daily Racing Form, where he led the expansion of a digital business that included DRF.com, horse racing’s premier digital media property, a robust e-commerce business, and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue grew dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs.