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November 27 - 28, 2018 | Philadelphia, PA

Speakers and Advisors

Advisors

Larry Kaiser

VP of Marketing | Optimum Healthcare IT

With over thirteen years of healthcare information technology marketing experience, Larry Kaiser is responsible for Optimum Healthcare IT's overall marketing and go-to-market strategy, as well as day-to-day marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a healthcare IT software vendor.

Robert Rose

Chief Strategy Advisor | Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Todd Unger

Chief Experience Officer/SVP Physician Engagement | American Medical Association

Todd Unger is currently Chief Experience Officer, SVP Physician Engagement at the American Medical Association. Previously, Unger was CDO and CMO of Daily Racing Form, where he led the expansion of a digital business that included DRF.com, horse racing’s premier digital media property, a robust e-commerce business, and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue grew dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs.

Speakers

Denis Wilson

Content Director | FUSE Digital Marketing

Denis Wilson is the Content Director for FUSE Digital Marketing, as well as Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the marketing and media industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Robert Rose

Chief Strategy Advisor | Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Thorin McGee

Editor-in-Chief and Content Director | Target Marketing

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels. Target Marketing is a leading publication and media hub for the marketing industry, and the flagship publication of NAPCO Media's Target Marketing Group.